JOY is not only the name of our creative director and chief jewellery designer, but also our ethos! Look closely at most of the jewellery pieces to find the word JOY inscribed as a message or tag.

Joy has been creating jewellery for many years, forming Van den Berg with her business partner Gerry Blount in the early heady days of Covent Garden Market.  
These days Joy's life is divided between spending time with customers at the Newburgh Street shop, working from home in Snowdonia and design trips to Thailand.   
Inspiration comes from Joy's own desire to wear unusual, fresh and enhancing jewellery design incorporating precious metals and stones.